{"id":1134,"date":"2017-06-24T01:57:34","date_gmt":"2017-06-23T23:57:34","guid":{"rendered":"http:\/\/lj-times.com\/?p=1134"},"modified":"2017-06-24T01:57:34","modified_gmt":"2017-06-23T23:57:34","slug":"ljubljano-si-zelijo-pozicionirati-kot-sportno-destinacijo","status":"publish","type":"post","link":"https:\/\/ljubljanatimes.com\/en\/ljubljano-si-zelijo-pozicionirati-kot-sportno-destinacijo\/","title":{"rendered":"Ljubljano si \u017eelijo pozicionirati kot \u0161portno destinacijo"},"content":{"rendered":"

Ljubljana se \u017eeli s prvo Strategijo razvoja \u0161portnega turizma pozicionirati kot uveljavljena destinacija za odmevne mednarodne \u0161portne dogodke in aktivne po\u010ditnice.<\/strong><\/h4>\n

Turizem Ljubljana v sodelovanju z Ob\u010dino in klju\u010dnimi dele\u017eniki s podro\u010dja \u0161portnega turizma v mestu na\u010drtuje pripravo prve Strategije razvoja \u0161portnega turizma v Ljubljani<\/em>, predvidoma za obdobje 2018 do 2025.<\/p>\n

Kot so zapisali na Turizmu Ljubljana<\/em>, bo strategijo pisala dr. Maja Uran Maravi\u0107<\/strong>, izredna profesorica na Fakulteti za turisti\u010dne \u0161tudije Turistica<\/em> v Portoro\u017eu.<\/p>\n

Strategija naj bi vsebovala osnovne teoreti\u010dne opredelitve \u0161portnega turizma, povzetek analize stanja \u0161portnega turizma iz sekundarnih virov, opredelitev vizije in strate\u0161kih ciljev, opredelitev podro\u010dij delovanja in ukrepov s cilji, nosilci in kazalniki, ki bodo oblikovani na podlagi rezultatov intervjujev in delavnic z dele\u017eniki.<\/p>\n

Zakaj \u0161portni turizem<\/strong><\/h5>\n

V Turizmu Ljubljana<\/em> navajajo pet argumentov zakaj so \u0161portni dogodki pomembni za mesto. Zagotavljali naj bi prihode oziroma preno\u010ditve tujih gostov – \u0161portnikov, organizatorjev, predstavnikov medijev, spremljevalcev, udele\u017eencev in seveda gledalcev. \u0160portni turizem naj bi imel nadpovpre\u010dne multiplikativne u\u010dinke. Prav tako tudi pomembno prispeva k podobi destinacije in ustvarja mo\u010dno pozitivno publiciteto. \u0160portni dogodki so pogosto privla\u010dni sami po sebi in hkrati pomembno prispevajo k vzdu\u0161ju in dogajanju v destinaciji, to pa spodbuja tudi potro\u0161njo, \u0161e navajajo pri Turizmu Ljubljana<\/em>.<\/p>\n

V leto\u0161njem letu so pri Turizmu Ljubljana promocijsko posebej podprli nekaj mednarodnih \u0161portnih dogodkov, ki so se in se \u0161e bodo zvrstili v Ljubljani. Mednje sodi Triglav The Rock Ljubljana<\/em>, Evropsko prvenstvo v slalomu na divjih vodah<\/em>, Maraton Franja<\/em>, Ljubljana Beach Volley Challenge<\/em>, Ljubljana Challenger 3×3<\/em> ter Ljubljanski maraton<\/em>.<\/p>\n

Kolesarjenje in pohodni\u0161tvo<\/strong><\/h5>\n

Turisti po vsem svetu \u010dedalje bolj povpra\u0161ujejo po kolesarjenju in pohodni\u0161tvu. Temu trendu \u017eeli slediti tudi Ljubljana skupaj z regijo Osrednje Slovenije. Pri tem si postavljajo za cilj prepoznati in identificirati prilo\u017enosti za nadaljnji razvoj obeh segmentov ter podati klju\u010dne smernice zanj. S poudarkom posebnosti Ljubljane kot kolesarske in pohodni\u0161ke destinacije se \u017eeli ustvariti novo konkuren\u010dno pozicijo in dodano vrednost. Ljubljana ima namre\u010d prednost v bli\u017eini in pa dosegljivosti narave, tudi divje.<\/p>\n

S spodbujanjem kolesarskega in pohodni\u0161kega turizma ra\u010dunajo tudi na izpolnitev ciljanega dviga povpre\u010dne dobe bivanja v mestu.<\/p>","protected":false},"excerpt":{"rendered":"

Ljubljana se \u017eeli s prvo Strategijo razvoja \u0161portnega turizma pozicionirati kot uveljavljena destinacija za odmevne mednarodne \u0161portne dogodke in aktivne po\u010ditnice. Turizem Ljubljana v sodelovanju z Ob\u010dino in klju\u010dnimi dele\u017eniki […]<\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[103],"tags":[127,356,304,357,305,358],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin","tag-sport","tag-sportni-turizem","tag-strategija","tag-turisticna-destinacija","tag-turizem","tag-turizem-ljubljana"],"yoast_head":"\nLjubljano si \u017eelijo pozicionirati kot \u0161portno destinacijo - Ljubljana Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ljubljanatimes.com\/en\/ljubljano-si-zelijo-pozicionirati-kot-sportno-destinacijo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ljubljano si \u017eelijo pozicionirati kot \u0161portno destinacijo\" \/>\n<meta property=\"og:description\" content=\"Ljubljana se \u017eeli s prvo Strategijo razvoja \u0161portnega turizma pozicionirati kot uveljavljena destinacija za odmevne mednarodne \u0161portne dogodke in aktivne po\u010ditnice. 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