{"id":7360,"date":"2024-12-12T10:04:54","date_gmt":"2024-12-12T09:04:54","guid":{"rendered":"https:\/\/ljubljanatimes.com\/?p=7360"},"modified":"2024-12-12T10:04:55","modified_gmt":"2024-12-12T09:04:55","slug":"kampanja-petarde-ne-hvala-opozarja-na-trpljenje-zivali-in-varnost-mladostnikov","status":"publish","type":"post","link":"https:\/\/ljubljanatimes.com\/en\/kampanja-petarde-ne-hvala-opozarja-na-trpljenje-zivali-in-varnost-mladostnikov\/","title":{"rendered":"Kampanja &#8220;Petarde? Ne, hvala!&#8221; opozarja na trpljenje \u017eivali in varnost mladostnikov"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Trpljenje \u017eivali zaradi petard<\/strong><br>Pok petard pri \u017eivalih povzro\u010da neizmerno stisko. <strong>Njihov ob\u010dutljiv sluh in nezmo\u017enost razumevanja izvora zvoka vodita v mo\u010dan stres<\/strong>, ki lahko poslab\u0161a zdravstvena stanja, povzro\u010di \u017eiv\u010dni zlom, pri nekaterih pa celo epilepti\u010dni napad. Direktor Veterinarske postaje Ljubljana, Marko Oman, opozarja, da \u017eivali ob glasnem pokanju postanejo nemirne, izgubijo apetit in se zaprejo vase. Poleg tega ima lahko pokanje posledice tudi za mladostnike, saj nepravilna uporaba petard pogosto vodi do po\u0161kodb in drugih nevarnosti. \u010ceprav je v Sloveniji prodaja petard zakonsko prepovedana, pa najstniki \u0161e vedno pogosto najdejo poti do njih \u2013 bodisi preko \u010drnega trga bodisi na dru\u017ebenih omre\u017ejih, kot sta TikTok in Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ciljanje mladostnikov z inovativnimi pristopi<\/strong><br>Posebna pozornost v leto\u0161nji kampanji je namenjena mladostnikom, starim od 12 do 15 let, saj ravno oni pogosto podcenjujejo nevarnosti uporabe petard. <strong>Organizatorji so na dru\u017ebenih omre\u017ejih ustvarili profile, ki so simulirali prodajo petard.<\/strong> Rezultati so skrb vzbujajo\u010di \u2013 ve\u010d kot 100 mladostnikov je \u017eelelo preko teh kanalov kupiti petarde, kar jasno ka\u017ee na potrebo po bolj neposrednem nagovarjanju te starostne skupine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eden klju\u010dnih elementov kampanje so <em>&#8220;ponarejene petarde&#8221;<\/em>, ki ob odprtju ne eksplodirajo, temve\u010d predvajajo zvoke prestra\u0161ene \u017eivali. <strong>Namesto prave pirotehnike najstniki v \u0161katli najdejo pli\u0161astega psa ali ma\u010dko z avdio \u010dipom<\/strong>, ki jih neposredno opozarja na trpljenje \u017eivali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hero video in vpliv ambasadorjev<\/strong><br>Za dodatno krepitev sporo\u010dila kampanje je nastal tudi hero video, ki prikazuje reakcijo mladostnika ob odkritju vsebine ponarejenih petard. Zgodba skozi \u0161ok in ob\u017ealovanje mladega uporabnika poudari posledice uporabe petard ter poziva k razmisleku. Kampanja se odvija tudi na TAM-TAM plakatnih mestih, ki so opremljena s QR kodami, preko katerih lahko uporabniki dostopajo do digitalnih vsebin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanjo podpirajo znani ambasadorji, kot so Katarina Ben\u010dek, Alen Podlesnik in Jurij Zrnec, ki z zgodbami svojih ljubljen\u010dkov pomagajo \u0161iriti sporo\u010dilo. <strong>Vizualni materiali, podprti z umetno inteligenco, dodatno poudarjajo stisko \u017eivali in so zasnovani tako, da pritegnejo \u010dustveno pozornost.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uspehi kampanje in poziv k akciji<\/strong><br>V preteklih letih je kampanja dosegla pomembne uspehe. Po raziskavi Valicon je ozave\u0161\u010danje doseglo \u017ee 85 % Slovencev, ve\u010d kot enajst ob\u010din je ukinilo novoletne ognjemete, \u0161tevilni trgovci pa so prenehali prodajati pirotehni\u010dne izdelke. Kljub temu je boj proti uporabi petard \u0161e vedno aktualen, saj mladi pogosto ne razmi\u0161ljajo o posledicah svojih dejanj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Vsaka petarda povzro\u010da trpljenje \u017eivali in ogro\u017ea tudi tiste, ki jih uporabljajo,&#8221;<\/em> je poudarila Milena Jakovljevi\u0107 iz DROM Agency. Organizatorji upajo, da bodo s kreativnimi in inovativnimi pristopi spodbudili mladostnike k odgovornemu ravnanju ter prispevali k temu, da bodo prazniki prijetni in varni za vse \u2013 ljudi in \u017eivali. <strong>&#8220;Oni sli\u0161ijo va\u0161e petarde. Ali vi sli\u0161ite njihov strah?&#8221;<\/strong> se glasi klju\u010dno sporo\u010dilo, ki poziva vse k premisleku in empatiji.<\/p>","protected":false},"excerpt":{"rendered":"<p>V prazni\u010dnem \u010dasu, ko bi moralo vzdu\u0161je biti veselo in spro\u0161\u010deno, se pogosto zgodi, da glasni poki petard povzro\u010dijo stisko tako pri \u017eivalih kot pri ljudeh. Prav zato se danes za\u010denja \u017ee dvanajsta izvedba kampanje &#8220;Petarde? Ne, hvala!&#8221;, ki opozarja na posledice uporabe pirotehnike, predvsem med mladostniki. Kampanja si prizadeva ozave\u0161\u010dati o trpljenju \u017eivali, opozarjati na nevarnosti za otroke in mladino ter pozivati k odgovornemu ravnanju in spo\u0161tovanju zakonodaje.<\/p>","protected":false},"author":1,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[103],"tags":[],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kampanja &quot;Petarde? Ne, hvala!&quot; opozarja na trpljenje \u017eivali in varnost mladostnikov - Ljubljana Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ljubljanatimes.com\/en\/kampanja-petarde-ne-hvala-opozarja-na-trpljenje-zivali-in-varnost-mladostnikov\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampanja &quot;Petarde? Ne, hvala!&quot; opozarja na trpljenje \u017eivali in varnost mladostnikov\" \/>\n<meta property=\"og:description\" content=\"V prazni\u010dnem \u010dasu, ko bi moralo vzdu\u0161je biti veselo in spro\u0161\u010deno, se pogosto zgodi, da glasni poki petard povzro\u010dijo stisko tako pri \u017eivalih kot pri ljudeh. Prav zato se danes za\u010denja \u017ee dvanajsta izvedba kampanje &quot;Petarde? 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