{"id":908,"date":"2017-06-06T14:39:39","date_gmt":"2017-06-06T12:39:39","guid":{"rendered":"http:\/\/lj-times.com\/?p=908"},"modified":"2017-06-06T14:39:39","modified_gmt":"2017-06-06T12:39:39","slug":"izjemen-potencial-kulturnega-turizma-kako-kaze-ljubljani","status":"publish","type":"post","link":"https:\/\/ljubljanatimes.com\/en\/izjemen-potencial-kulturnega-turizma-kako-kaze-ljubljani\/","title":{"rendered":"Izjemen potencial kulturnega turizma: kako ka\u017ee Ljubljani?"},"content":{"rendered":"

Kulturni turizem sodi med najhitreje razvijajo\u010de turisti\u010dne zvrsti. Osredoto\u010da se na kulturno dedi\u0161\u010dino ter kulturno krajino turisti\u010dnih destinacij, z namenom spoznavanja in avtenti\u010dnega do\u017eivetja kulturne dedi\u0161\u010dine skupnosti. Tr\u017eenje kulture v turizmu ka\u017ee na turisti\u010dnih trgih strmo pozitiven trend, segment kulturnih turistov pa je prepoznan po pozitivnih lastnostih, ki prispevajo k trajnostnemu turisti\u010dnemu razvoju.<\/strong><\/h4>\n

S ciljem pove\u010danja zanimanja turistov za obiskovanje kulturnih prireditev in kulturnih znamenitosti v mestu, se Ljubljana promovira kot mesto umetnosti in kulture. Po podatkih javnega zavoda Turizem Ljubljana<\/strong> je Ljubljano zaradi kulture obiskalo 3 odstotke vseh gostov, ki so v Ljubljani tudi preno\u010dili. Ti gostje v povpre\u010dju ostanejo v Ljubljani 2,23 dneva, kar je ve\u010d, kot je povpre\u010dna doba bivanja drugih gostov v Ljubljani.<\/p>\n

V Strategiji razvoja kulture v Mestni ob\u010dini Ljubljana<\/em> pojasnjujejo, da kulturni turizem v o\u017ejem smislu vklju\u010duje glasbeno, plesno, likovno, gledali\u0161ko, filmsko, literarno umetnost, arhitekturo, s poudarkom na delih Jo\u017eeta Ple\u010dnika, kulturno dedi\u0161\u010dino, arheologijo, kulinariko; v \u0161ir\u0161em smislu pa na\u010din \u017eivljenja Ljubljan\u010danov, znanja, zna\u010dilna vedenja, navade in \u017eivljenjski slog. Pomemben del marketinga kulturnega turizma predstavljajo kulturni festivali. Te ciljajo na obiskovalce, ki bi se v mesto zaradi festivalov tudi vra\u010dali.<\/p>\n

Cilji, ki si jih Ljubljana zastavlja na podro\u010dju kulturnega turizma so pove\u010danje dele\u017ea doma\u010dih in tujih turistov, ki Ljubljano obi\u0161\u010dejo zaradi kulturne ponudbe; zagotavljanje stalne ponudbe kakovostnih kulturno-turisti\u010dnih prireditev v mestu; priprava strate\u0161kih smernic in akcijskega na\u010drta za razvoj kulturnega turizma v MOL do leta 2020; vzpostavitev informacijske to\u010dke o kulturnih dogodkih na obmo\u010dju Mestne ob\u010dine Ljubljana.<\/p>\n

Kulturni turizem v \u0161tevilkah<\/strong>
\nStatisti\u010dni urad Republike Slovenije<\/em> v vpra\u0161alnikih, namenjenih kulturnim ustanovam in organizacijam, zbira podatke o \u0161tevilu obiskovalcev ne pa tudi o izvoru obiskovalcev. V vpra\u0161alnikih, namenjenih muzejem in galerijam, sicer zbirajo podatke o \u0161tevilu tujih in doma\u010dih gostov, ne pa tudi o izvoru tujih gostov. Razen izjem, kulturne institucije in organizatorji festivalov in dogodkov ne merijo \u0161tevila doma\u010dih in tujih gostov ter dr\u017eave izvora. Delni vpogled o odnosu tujih turistov do ljubljanskih muzejev in galerij nudi portal TripAdvisor<\/strong>. Ta na dan 22. 12. 2016 najvi\u0161je postavlja Muzej Iluzij<\/em>, ki\u00a0 so ga odprli septembra 2016. Sledijo mu Muzej novej\u0161e zgodovine<\/em>, Muzej pivovarne Union<\/em>, Slovenski etnografski muzej<\/em>, National Gallery<\/em>, \u017delezni\u010darski muzej<\/em>, Hi\u0161a eksperimentov<\/em>, Mestni muzej<\/em>, Tehni\u010dni muzej Bistra<\/em> in Narodni muzej.<\/em><\/p>\n

Raziskava agencije Ninamedia<\/strong> je ponudila vpogled v obisk kulturnih ustanov doma\u010dih obiskovalcev. Agencija je februarja 2017 izvedla raziskavo s podro\u010dja kulturnih ustanov v Ljubljani, pri \u010demer so anketiranci Mestne ob\u010dine Ljubljana in primestnih ob\u010din ocenili stanje na podro\u010dju kulture. Po tej raziskavi ima najvi\u0161ji dele\u017e obiskovalcev Muzej in galerije mesta Ljubljana<\/em> (42,9 %), sledita mu Mestno gledali\u0161\u010de Ljubljansko<\/em> (30,7 %) in Kinodvor<\/em> (22,0 %).<\/p>\n

U\u010dinkovitega sistema za zbiranje podatkov, ki bi bili vezani na kulturni turizem, v Ljubljani \u0161e ni. Ravno te podatki bi predstavljali klju\u010dno podlago za u\u010dinkovitej\u0161o promocijo ter izvajanje izbolj\u0161av in prilagoditev ponudbe.<\/p>\n

V Poro\u010dilu o izvajanju Strategije razvoja kulture v Mestni ob\u010dini Ljubljana<\/em> za leto 2016 je navedeno, da so trenutno na voljo le podatki o tem koliko turistov obi\u0161\u010de mesto zaradi kulturnega dogodka in\/ali prireditve. Ta dele\u017e v dveh letih po raziskavah Interstat<\/em> za leto 2014 in Valicon<\/em> za leto 2016 ni pokazal rasti. Ve\u010dji obisk dogodkov je v poletnem kot pa v jesensko-zimskem \u010dasu (Interstat\u00a0 2014).<\/p>\n

V okviru novonastalih strate\u0161kih smernic kulturnega turizma v Ljubljani je eden od ukrepov prav vzpostavitev osnovnega sistema merjenja in zbiranja podatkov o obisku tujih turistov v javnih kulturnih zavodih in na kulturnih dogodkih.<\/p>","protected":false},"excerpt":{"rendered":"

Kulturni turizem sodi med najhitreje razvijajo\u010de turisti\u010dne zvrsti. Osredoto\u010da se na kulturno dedi\u0161\u010dino ter kulturno krajino turisti\u010dnih destinacij, z namenom spoznavanja in avtenti\u010dnega do\u017eivetja kulturne dedi\u0161\u010dine skupnosti. Tr\u017eenje kulture v […]<\/p>\n","protected":false},"author":1,"featured_media":911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_bluesky_share_type":"","_mastodon_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"","timeOption":"","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":""},"_wpsp_active_default_template":true},"categories":[147],"tags":[102,301,302,137,104,303,304,305],"class_list":["post-908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ljubljana","tag-kultura","tag-kulturna-dediscina","tag-kulturni-turizem","tag-mestna-obcina-ljubljana","tag-plecnik","tag-razvoj","tag-strategija","tag-turizem"],"yoast_head":"\nIzjemen potencial kulturnega turizma: kako ka\u017ee Ljubljani? - Ljubljana Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ljubljanatimes.com\/en\/izjemen-potencial-kulturnega-turizma-kako-kaze-ljubljani\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Izjemen potencial kulturnega turizma: kako ka\u017ee Ljubljani?\" \/>\n<meta property=\"og:description\" content=\"Kulturni turizem sodi med najhitreje razvijajo\u010de turisti\u010dne zvrsti. Osredoto\u010da se na kulturno dedi\u0161\u010dino ter kulturno krajino turisti\u010dnih destinacij, z namenom spoznavanja in avtenti\u010dnega do\u017eivetja kulturne dedi\u0161\u010dine skupnosti. 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Osredoto\u010da se na kulturno dedi\u0161\u010dino ter kulturno krajino turisti\u010dnih destinacij, z namenom spoznavanja in avtenti\u010dnega do\u017eivetja kulturne dedi\u0161\u010dine skupnosti. 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